A new paper from Microsoft Research suggests that bad online ads aren’t just annoying and ineffective – they can hurt an advertiser’s brand and cost them real money, writes Rob Knies in a blog post today on the Inside Microsoft Research blog.
Microsoft Advertising exec Jennifer Creegan said that the paper underscores the importance of making online ads that are relevant and useful to consumers.
“Throughout Microsoft, we’re doing everything we can to raise the bar for online ads, both in search and display,” she wrote in a follow-up post on the Microsoft Advertising Blog.
“That means a combination of consumer research, co-ideation with our partners and revolutionary experiences like Windows 8.”
Read more on Inside Microsoft Research and the Microsoft Advertising Blog.
Related links:
- Microsoft, brands envision the future of online advertising at Creative Week
- Autocorrect this! New Windows Phone ad offers funny take on smartphone wars
- New online poll reveals five mobile pet peeves
Steve Wiens
Microsoft News Center Staff