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Why being social at work is now a necessity

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Everyone in an organization — from the CEO’s office to the mail room — has valuable information, says Adam Pisoni, Microsoft’s general manager of Yammer. The challenge companies face is how to tap that knowledge across geographies, departments and pay grades. While the nature of work evolves and becomes increasingly global, daily interactions typically involve the same faces. Information remains locked in different corners of an organization as a result.

As today's Microsoft News Center feature story highlights, many employees worldwide think they've found the key: social technology.

“Social is moving from a nice-to-have tool to a necessity in the workplace,” Pisoni says. "As all companies are faced with the increasing pace of change, they need to leverage the power and knowledge of employees more than their current technologies allow. Just as email accelerated business in the 90s, social tools are driving a faster flow of knowledge and information within and across organizations.”

The feature story is part of an in-depth look at social technology in the enterprise. Head over to the Microsoft News Center to learn about a survey that highlights growing worker appetite for social tools and to get tips on how to start using social in the office. Then join the conversation on enterprise social that's happening over at the Worldwide Water Cooler.

Jake Siegel
Microsoft News Center Staff


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