You may have heard about the $1.7 trillion total US market opportunity open to Microsoft and our partners through digital transformation driven by Intelligent Cloud and Intelligent Edge. We’re proud of the fact that for every $1 of revenue Microsoft earns, our partner community earns between $8 and $12. That means roughly $1.5 trillion of that is our partner’s opportunity! It’s time to mobilize in a big way here—our refreshed P-Seller Community is the way that, together, we can do that.
Our P-Seller community has evolved to support many of the roles involved in a typical cloud solution opportunity—including Solution Sales Professionals (P-SSP), Technical Solution Professionals (P-TSP), Cloud Solution Architects (P-CSA), and Customer Success Managers (P-CSM). As CTO for the US Commercial Partner organization, I’m focused on the two technical roles: P-TSP and P-CSA.
You can check out more details on recent updates to the P-Seller Community on the P-Seller Community page, but in the meantime, here are some of the key things to know about the P-Seller Community:
Understanding the role of P-TSPs and P-CSAs
P-TSP (partner technical sales specialist) and P-CSA (Cloud Solution Architects) are key resources in cloud transformation. These resources are responsible for driving pre-sales technical support and deployment of Azure, and enable our customers to develop, deploy, and see results. Typically, these roles are engaged to lead assessments, proof of concepts, and migration to help customers understand how they can get the most value from the cloud.
How to leverage MTCs as delivery venues
Microsoft Technology Centers (MTC) are hubs to showcase solutions and guide customers on their digital transformation. Partners can schedule these events (usually as a half-day or full-day) to exhibit their technologies and solutions, and to encourage customers to sign up for existing events hosted by fellow partners. Work with your PDM/PTS to take advantage of the MTC.
OCP Technical Team enablement and support
Your US One Commercial Partner Technical Enablement team is here to help with training and best practices for most sales motion call to action engagements. Work with your Partner Technical Strategist to discuss the best enablement plan for your organization and ensure P-Seller readiness is included. To sharpen your organization’s technical skills with training on Azure competitive differentiators, we recommend having your P-TSPs participate in the free Azure Sales Fundamentals training.
P-Seller Finder Tool
We’ve developed an internal mobile app, called P-Seller Finder Tool, to facilitate Microsoft field (and inside) salespeople in finding and requesting P-Sellers to engage on qualified opportunities. All registered P-Sellers who can deliver specific sales motion engagements are discoverable by geography and industry. Sellers can easily submit a request to the selected P-Sellers to support the engagement.
The simple truth is that Microsoft is dependent on our partners to achieve the reach and breadth of IP and Professional Services expertise required in this new era of digital transformation. These opportunities go on to become mutual wins with product and services revenue for both companies. The P-Seller Community is where we turn to coordinate and execute partner engagement into our opportunities—and that community start with you.
Scott Emigh is the Chief Technology Officer for Microsoft’s US One Commercial Partner (OCP) organization. With an extensive background in tech and solution sales, Scott leads a national team of Solution Architects, Evangelists, and Strategists all focused on developing and enabling our US partner ecosystem – ISVs, System Integrators, Managed Hosters, and Volume Channel. Our mission at Microsoft remains steadfast – to empower every organization on the planet to achieve more. Our partner ecosystem is at the forefront of bringing this powerful mission to life. OCP will work to transform our partner ecosystem and simplify the programs and investment structure for our partners to drive growth and profitability. We will provide the programs, tools, and resources you need to build and sustain a profitable, successful cloud business.