Today’s omni-channel customers are more connected than ever before. With so much information readily available, consumers can easily research products wherever they are via their mobile devices, check on a store’s reputation, compare prices right in the aisles, and ultimately choose to buy wherever they get the best deal.
Couple a highly-informed buyer with an environment of slow economic growth, and it becomes increasingly challenging to attract and retain customers. To do so, retailers...(read more)![]()
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